They also got a ton of earned media coverage. All kinds of people were searching for them and really only them because Adidas and Reebok are just that line at the bottom. Of course, as a digital marketer I wondered how online searches were looking so I went to Google Trends to compare Nike, Reebook, Adidas.Īs you can see searches in the United States were slightly higher for Nike to begin with and then the ad announcement dropped:Īs you can see Nike (blue line) is owning the search market in this set of competitors. You can view the commercial in this New York Times article. People took to social media to share their opinions, some burned their Nike gear, others took to Google to search for Nike. Now – right as the 2018 NFL season is kicking off- shoe (and athletic wear) powerhouse Nike has launched an ad campaign that includes him. Let’s start at the beginning: Colin Kaepernick is the football player who started kneeling during the national anthem to raise awareness of racial injustice which created a controversy a few years ago and continues to do around the NFL today and from the White House. What companies can offer loyalty programs?. #KAP NIKE AD HOW TO#
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